This idea sounds like it was custom-made to utterly confuse and distress me on every possible level. I just can't process the thought that someone thinks there's untapped potential in all those people who wake up some days thinking "If only I could spend three and a half grand to be allowed to cycle 200 miles so as to make gay people's lives harder."
But then, I have Yorkshire blood in my veins, and a fat lazy arse inside my jeans. Oh, and I'm not determined to damage other people's lives based on a sophistic reading of an ancient text used to justify my own blinkered parochial worldview. So I'm guessing I'm not exactly the target audience.